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'The Four Top': Spammed By 'Spon Con' | Convoluted Cobranding | Why Is Brewpub Food So Bad?


In this Aug. 20, 2012, file photo a brewer pours a sample of beer. America loves its beer and its fine dining, so why is it so hard to find the perfect pairing of the two?

In this Aug. 20, 2012, file photo a brewer pours a sample of beer. America loves its beer and its fine dining, so why is it so hard to find the perfect pairing of the two?

Steve Helber/AP

If you’ve ever tried a food or beverage you’ve seen recommended on a blog or social media account, chances are that you’ve been “Spon Conned.” Sponsored Content is a stealthy form of advertorial for the digital age and it’s our first topic of Episode 15.

In our second course, we try to wrap our minds around “New Belgium + Ben & Jerry’s Chocolate Chip Cookie Dough Ale” and other corporate collaborations on branded comestibles. And our third course is a survey of the sad state of pub food in our suds-crazy nation. Why must beer and fine dining be mutually exclusive?

Panelist Andy Kryza is senior editor at Thrillist; Lucy Burningham is a certified Cicerone and beer author; and Jeff Alworth is a beverage expert whose newest book is ‘The Secrets of Master Brewers.’ Our host is Katherine Cole.

 

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