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Nike Puts $10 Million Into Portland Bike Share

Swoosh outside downtown Portland Nike store.

Swoosh outside downtown Portland Nike store.

Evan Sernoffsky/OPB


The Portland Bike Share program’s summer launch just got a lot bigger, thanks to a $10 million partnership with Nike announced Thursday.

Without Nike, Portland planned to have 600 bikes this July, mostly downtown. Nike’s assistance will boost that number to 1,000 bikes. City Transportation Director Leah Treat said that means bringing bike share to more neighborhoods.  

“The initial site plan area is definitely down in the central city, because that’s where you have the density,” Treat said. “With Nike’s sponsorship, we’re going to be able to increase the site area, over into the east side and some up to North Portland.”  

Treat says women are a key demographic for the bike share, since they are more likely than men to use the program instead of their own bikes. Treat hopes the program will attract more Portland women to bicycle commuting.  

The 600 city-funded bikes will be orange, branded “Biketown.” Nike will design the other 400.  

Bike share memberships will cost up to $15 a month, with rentals starting at $2.50 for the first half-hour.

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