Technology | Business

Advertisers Try To Grab Online Eyes

NPR | Nov. 16, 2013 8:22 a.m.

A survey this week shows that YouTube and Netflix now make up half of all data North Americans consume on fixed networks, like those at home or at work. Guest host Don Gonyea talks with Mike Shields, digital editor of Adweek, about the ways that advertisers are changing how they present products to cater to online videos.

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