Economy | Business

Bentley, Once An Exclusive Car, Trying To Become 'Mainstream'

NPR | Dec. 1, 2013 4:55 p.m.

Contributed By:

Sonari Glinton

Bentley is selling 20 times as many cars as when it was acquired by Volkswagen in 1998. Having the the marketing power of a global brand behind it has helped Bentley. So has a shift in the car’s reputation. The Bentley has gone from the stodgy afterthought to Rolls Royce to a desired ride for young athletes and celebrities.


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