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'Drunk Tank Pink' Finds Clues To Behavior

NPR | April 5, 2013 1:54 p.m.

In his new book Drunk Tank Pink Adam Alter, an assistant professor of psychology and marketing at NYU, explains how subtle cues, such as the sound of someone’s name or the color of a room, can influence behaviors and thoughts. Alter discusses the book, and his research on the psychology of decision-making.

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