Facebook Could Be Powerful Tool In Targeting Voters

NPR | Sept. 12, 2012 7:10 a.m.

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A Facebook message, distributed during the 2010 United States congressional elections, influenced the voting behavior of millions of recipients and their friends. New research in the journal Nature highlights the potential of online social networks for shaping real-world behavior on a massive scale. Melissa Block talks to Shankar Vedantam.

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