Japanese Burger Chain Finds Way To Appeal To Women

NPR | Nov. 5, 2013 4:18 a.m. | Updated: Nov. 5, 2013 9 a.m.

In Japan, a small mouth is considered attractive on a woman, which was a big problem for the country’s biggest burger chain. It introduced a wrapper with a large triangle featuring a serene smile, which hides the real mouth chowing down on the burger. Sales to women have gone up 200 percent.


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