Once A Punchline, Reno Takes A Gamble On Revamping Image

NPR | April 21, 2014 4:26 p.m.

Contributed By:

Will Stone

Reno, Nev., is having an identity crisis. As its stream of visitors has dried up, the city has gained the reputation of a seedy gambling town without the glamour of Las Vegas. While Reno’s starting to lure tech companies from the Bay Area, Will Stone of Reno Public Radio reports that changing its image remains a tough sell.


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