Economy | Local

Oregon Ad Firm Lands Facebook Account

Northwest News Network | Oct. 4, 2012 4:55 p.m.

Contributed By:

Portland's Wieden + Kennedy has created Facebook's first-ever ad campaign. Image via Facebook

Portland's Wieden + Kennedy has created Facebook's first-ever ad campaign. Image via Facebook

An Oregon-based advertising company really likes Facebook. The social media giant unveiled Thursday a first-ever advertising campaign that was created by Portland firm Wieden + Kennedy . The company will also serve as Facebook’s chief advertising agency.

The partnership debuted with a 90 second video comparing Facebook to everyday objects in peoples’ lives.

Voice on ad: “Chairs are for people. And that is why chairs are like Facebook.”

Wieden + Kennedy Creative Director Karl Lieberman tells Ad Age magazine that the firm worked with Facebook for months to craft the campaign.

Wieden + Kennedy is perhaps best known for developing the “Just Do It” slogan for Nike.

On the Web:

Facebook ad: “The Things That Connect Us”

Copyright 2012 Northwest News Network

Copyright 2012 N3. To see more, visit http://www.nwnewsnetwork.org/.

Comments

blog comments powered by Disqus
Thanks to our Sponsors:
become a sponsor
Thanks to our Sponsors
become a sponsor