Why Did Murdoch's 'The Daily' Fail?

NPR | Dec. 9, 2012 11:36 a.m.

Rupert Murdoch’s News Corp. announced several big changes for the company last week. Among them, the closing of The Daily, a digital-only publication designed exclusively for tablets and smartphones. In a statement, Murdoch said “we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long term.” Weekend Edition Sunday host Rachel Martin speaks with NPR’s David Folkenflik about why The Daily ultimately failed, and what it means for the modern media landscape.

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