Why Mobile Maps Sometimes Lose Their Way

NPR | Oct. 05, 2012 10:03 a.m.

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Mapping streets is easy. The trick is pinning down businesses and giving accurate turn-by-turn directions, as many people discovered when Apple launched its apology-worthy Maps app for iOS 6. Rakesh Agrawal, principal analyst for reDesign mobile, talks about how mobile maps are made--and what can be done to improve them.