Nation | Technology | Business

Yahoo To Buy Tumblr In An Attempt To Revitalize Itself

NPR | May 20, 2013 2:06 a.m. | Updated: May 20, 2013 7:18 a.m.

Contributed By:

Kirk Siegler

Yahoo is expected to announce Monday that it’s acquiring the social media site Tumblr, in a deal The Wall Street Journal and other news outlets are reporting to be worth about $1.1 billion. Some analysts are calling the acquisition an effort by Yahoo to be “cool and relevant” again.

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