The Sierra Club is launching an ad campaign warning people about the risks of exporting coal through the Northwest. The 30-second ad focuses on the potential for coal trains to delay traffic along the transportation route – including emergency services.
According to the group's press secretary Krista Collard, the Sierra Club is spending at least $10,000 – "a five-figure ad buy" – to air the advertisement above on 20 to 30 channels around Spokane, Wash. The ad will air in prime time Monday through Thursday during the month of September, and possibly October and November.
Collard said the purpose of the ad is to make people aware of the potential delays from coal trains and to put pressure on the U.S. Army Corps of Engineers to do a full assessment of all the coal export proposals that would put train traffic on the rails.
"They may not all go through, but even if one of them does, they all have to go through Spokane," she said.
In July, coal export terminal developers and their supporters launched a pro-coal ad campaign promoting the economic benefits of coal exports – namely job creation. The campaign followed the creation of a coal export proponent group called the Alliance for Northwest Jobs and Exports with more than 30 members, including coal and railroad companies, unions, shipbuilders and chambers of commerce. Here's their ad:
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