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Transportation | Ecotrope

Video: Buick Struts Its Fuel Efficiency

I saw this ad on TV, and it stuck with me. It seemed so sad and hard on Smart cars.

According to this Edmunds review, the Buick Lacrosse has a “mild hybrid” feature called “eAssist” that leans on an electric motor and battery to save on fuel. It gets 25 miles per gallon in the city and 36 miles per gallon on the highway.

It also starts at $31,000. That’s twice the price of a Smart Fortwo.

The thing is, if you’re looking for fuel efficiency and space, there are quite a few choices because there are more and more hybrids on the market. You don’t have to go for a Smart car. In fact, the Toyota Prius is bigger, gets better gas mileage and better overall reviews.

But according to this review, Buick is explicitly targeting people who don’t want to be associated with “the dreaded H word” or a Prius. So, I guess it makes sense that they went this route with the ad campaign.

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