Apparently GM launched an ad campaign directed at college students telling them to "Stop pedaling ... start driving."
One of the ads, pictured above, featured a guy on a bike shielding his face in shame as a cute girl drove by in a car.
"Reality sucks" it says. "Luckily the GM College Discount doesn't."
Whoops. That didn't go over too well with cyclists.
GM pulled the ad and apologized repeatedly on Twitter.
Meanwhile, bicycle company Giant made its own rebuttal ad witha picture of gridlock and the slogan "Reality DOES suck. Luckily bicycles don't."
It lists the price of a bike next to a Chevy Silverado and notes that you can "save hundreds ... even thousands of dollars a year" by biking, and "the only thing you have to lose is some weight ... and the burden of fuel prices."
So, which reality is worse: Biking or driving? The question gets interesting if you account for the environmental and social impacts of both.