It’s no secret that Portland has become a locally-brewed beer mecca in recent years, and now sales show that locals are buying more craft beer than big national brands like Anheuser-Busch and MillerCoors.
Beervana Buzz reports via Craft Brew News that as of March 31 (the end of the first quarter of 2014), craft beer sales make up 45.8 percent of the beer market in Portland and sales are up 16.3 percent.
Total beer sales are up 6.8 percent.
Boston Beer managed to weasel its way to No. 3 in sales, increasing by 99.8 percent, likely because of its signature hard cider, Angry Orchard. Craft Brew News reports that this is thanks to the hard cider boom, up 78 percent in sales this quarter in Portland. We’ll kick those Yankees out soon enough with all the craft hard cider breweries popping up in the city.
It wasn’t all bad news for big beer companies. While Anheuser Busch and MillerCoors lost a share of the market, both breweries’ sales were up 1.5 percent respectively. Heineken was the only company to fall, losing 3 percent of sales this quarter.
The Beervana reporter added in the comments that Seattle will likely be the next market to buy more craft beer than Midwestern diesel beer.