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Paul Loofburrow

OPB Launches New Music Service

OPB | Dec. 4, 2007 3:07 a.m. | Updated: Dec. 5, 2013 11:13 a.m.

December 4, 2007 — Oregon Public Broadcasting (OPB) announced the launch of opbmusic, a new contemporary music service available online and on the radio. opbmusic features the best indie, alternative and pop music with a special emphasis on new music and artists from the Northwest, particularly those from Oregon. At opbmusic.org, listeners can join conversations about the vibrant local music scene and help choose the music that’s played.

Try it — go to opbmusic.org and click on listen now.

At opbmusic.org, anyone can listen to a locally programmed 24/7 music stream, rate and review songs, see playlists and check out program archives and exclusive opbmusic in-studio sessions with local and touring artists. More than a dozen bands and artists have already recorded opbmusic sessions, and more are on the way.

“This is an exciting project,” said David Christensen, OPB’s music director. “It’s a chance to really shine a spotlight on some of the great music and artists from Oregon, and tap into the audience’s ideas about what’s new and exciting. “Christensen added, “We’re already blogging about the music we’re playing now, live shows in and around Portland and the Northwest, and upcoming artists. Listeners will only deepen that conversation and help us decide what music we play.”

opbmusic is available in the Northwest and worldwide at opbmusic.org. OPB listeners have already heard a preview of opbmusic on OPB Radio weekends from 9-11pm during the program IN HOUSE. That program will continue on the radio and be included in the 24/7 stream at opbmusic.org. Portland listeners with HD radios can also tune to opbmusic anytime on KOPB 91.5-2.

For 10 years Christensen hosted the precursor to opbmusic, ECLECTICITY, OPB’s evening music program. He co-hosts the opbmusic stream with Jeremy Petersen who joined OPB this past summer to host IN HOUSE.

“Everybody talks about the great music in the Northwest,” said Christensen. “OPB is making it easy to find. When somebody tunes to opbmusic at opbmusic.org, on HD Radio or FM Radio — they’re going to hear great local talent.”

About OPB
OPB is the state’s most far-reaching and accessible media resource, providing free access to programming for children and adults designed to give voice to community, connect Oregon and its neighbors and illuminate a wider world. Every week, over 1.5 million people tune in to or log on to OPB’s Television, Radio and Internet services. As the hub of operations for the state’s Emergency Broadcast and Amber Alert services, OPB serves as the backbone for the distribution of critical information to broadcasters and homes throughout Oregon. OPB is one of the largest producers and presenters of national television programming through PBS, and is also a member station of NPR, Public Radio International (PRI), and American Public Media (APM). The OPB Web site is opb.org.

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