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OPB To Launch New, Free 24/7 Kids TV Channel


OPB announced today it will launch a new PBS KIDS channel on OPB TV in early 2017. The channel, offered both free over the air and through cable providers, will feature high-quality PBS KIDS programming 24 hours a day, seven days a week.  

The PBS KIDS Channel on OPB will launch as a new, separate channel, and will broadcast in addition to the current kids lineup on OPB’s primary television channel. Expanding OPB’s robust television offering, the new channel makes it easy for more families across Oregon and Southern Washington—including those in low income homes and underserved communities—to enjoy their favorite series during primetime and other after-school hours when viewing among children is high.  

“We are thrilled to be able to offer greater access to trusted educational programming to all families across our region–especially those who need it the most,” said Steve Bass, OPB president and CEO. “This new channel helps us build upon the work we do every day to deliver intelligent entertainment that can be accessed by anyone, any time of day.”  

PBS KIDS content is trusted by parents and proven to help kids learn. In a recent survey, PBS KIDS led all networks in improving kids’ behavior, with 74 percent of parents saying their child exhibits more positive behavior after engaging with PBS KIDS.[1] Years of research also confirms that PBS KIDS media content helps children build critical skills that enable them to find success in school and life, while also helping parents increase their own engagement.  

The new PBS KIDS Channel on OPB will feature popular programs such as Daniel Tiger’s Neighborhood, Thomas and Friends, Sesame Street, Odd Squad, Dinosaur Train, Wild Kratts, Ready Jet Go!, Nature Cat, and many more.  

The channel will launch in early 2017. More information, program schedule and where to find the PBS KIDS Channel will be announced in early January at opb.org/kidschannel.  

 

 [1] Understanding School Preparedness, Smarty Pants, 2014.

 

 

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