Jim Riswold didn’t set out to become an artist…he already had a very successful career in advertising. He was the genius behind award winning ads for companies like Nike. He was a creative director at Weiden & Kennedy. Then a bad diagnosis turned his life upside down and propelled him into the world of art. Now, he says he’s gone from selling things people don’t need to making art people don’t want.
First Broadcast: 2007
Producer: KC Cowan