The Selling of Santa, Idaho
November 17, 2005
Internet marketer Mark Hughes in Santa, ID The tiny hamlet of Santa, Idaho is like a lot of Northwest towns: it's on the brink of financial crisis.
But just when things are really starting to look bad, along comes a proposal: an internet entrepreneur is asking Santa to change its name to "SecretSanta.com."
The business goal is to promote a website. Correspondent Elizabeth Wynne Johnson went to find out what's in it for Santa.
Also on Thursday's Oregon Considered