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Let's Go into E-Business!
Imagine that you want to take your local pizza business into the exciting, new world of e-commerce. How will you change your business plan to get the six billion potential customers around the world to want to buy pizza from you?
Besides adding a Web site to your existing business, what else do you have to do to customize your business for e-commerce? There are many questions that need to be answered before you can go into e-business, such as:
- What language(s) will your Web site use?
- How will you be paid? Will you accept all currencies?
- How will the pizzas be delivered to all your new e-customers?
- When will you be open for business? If a customer in Japan wants to order a pizza for dinner, what time will it be for you in Oregon?
- What kind of pizza toppings will you offer your new customers? You might want to check out the following marketing information!
| Country |
Favorite Pizza Topping |
| Australia |
Eggs |
| Bahamas |
Barbecued chicken |
| Brazil |
Green peas |
| Chile |
Mussels and clams |
| England |
Tuna and corn |
| France |
Fresh cream |
| Guatemala |
Black bean sauce |
| India |
Pickled ginger |
| Japan |
Squid |
| US |
Pepperoni |
| (Source: Food and Wine Magazine) |
The bottom line about e-commerce
is that smart business decisions must be made in order for
the e-business to succeed: from Web site design to marketing
to customer service to shipping and inventory, etc. As e-commerce
experts say, "A Web site does not an e-business make!"
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