Most chief financial officers are primarily concerned about the bottom line. But not Bill Campbell. He’s the CFO of Equilibrium Capital Group — a company that’s among the first in Oregon to apply for the benefit company designation. As a the CFO of a benefit company, he isn’t obligated to put profits first. The purpose of the designation is to protect companies who want to, in Campbell’s words, “balance” profits with other social and environmental goals.
Oregon is the 20th state to adopt this relatively new kind of designation. We’ll ask what’s in it for the companies who apply for this designation and how Washington’s similar social purpose companies compare.
What questions do you have about benefit companies? Would you seek out the services of a benefit company over one without that designation?
- Bill Campbell: Chief financial officer and principal at Equilibrium Capital Group
- Francis Plowman: Marketing director for Rogue Creamery
- John Reed: Chief council for Davis Wright Tremaine