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How Important Is Cyber Monday?

OPB | Nov. 26, 2012 12:20 p.m. | Updated: Sept. 11, 2013 12:16 a.m.

What are your post-Thanksgiving shopping traditions? Do you trample through the Black Friday and Thanksgiving weekend masses? Or do you stay home to avoid the crowds? Do you observe Buy Nothing Day?

We’ll take a look at the economics of the early Christmas shopping rush and find out whether Cyber Monday is growing or if it is merely another marketing tool. And we’ll find out what Clackamas Town Center look like at 11:59 pm Thanksgiving Day.

Are you going shopping on Black Friday? How about Thanksgiving Day? Will you wait till Cyber Monday? Are you shopping right now? 

GUESTS: 

  • Laura Gunderson: Retail and consumer issues reporter for The Oregonian
  • Angela Modzelewski: Vice president of marketing at SheerID

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