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What accounts for the growth disparity among print media sources?

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For years now newspapers nationwide have been struggling to retain readers as they balance online content with the paper you can unfold over breakfast. Circulation among many daily papers has fallen little by little over the past 20 years, while some magazines have seen a steady growth in readership and circulation. This trend holds steady in the Northwest, where niche publications such as Imbibe and locally focused magazines like Portland Monthly are growing their subscriber lists at the same time that newspapers are cutting back on print issues and staff while they expand online readership.

What accounts for this disparity among print media sources? Do your reading habits follow the trend? What drives you to pick up a magazine or newspaper? What inspires you to click over to a publication’s web site? What is the place of print media in a wired world?

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Photo credit: Katherine H / Flickr / Creative Commons

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