Moda Health, a Portland-based insurer, has purchased naming rights to the Trail Blazers arena formally known as the Rose Garden. The arena will now be known as the Moda Center at the Rose Quarter. Financial terms of the deal have not been disclosed. The search for a naming rights buyer dates back to 2005, but finding one has not been easy.
What’s your reaction to this news? Does the Rose Garden by any other name smell as sweet to you?
- E.J. Narcise: Principal, Team Services LLC
- Neil deMause: Author, “Field of Schemes: How the Great Stadium Swindle Turns Public Money Into Private Profit”