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Think Out Loud

Social Media Is Changing Advertising

Pete Springer/OPB

Super Bowl Sunday is right around the corner and advertisers are hoping you will tune in. NBC is reportedly charging a whopping $4.5 million for 30 seconds of commercial air time. When you account for production expenses, a Super Bowl commercial could cost $10 million.

Companies are turning to social media as a cheaper way to reach consumers on their second screens during the game. Facebook will be emulating Twitter’s successful real-time advertising on game day this year. The company will be selling ads based on what people are posting on Facebook in the moment.

Jennifer Saba is a media correspondent for Reuters and she will join us to discuss the changing world of advertising.

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