The Salem Statesman Journal is adding 60 pages a week to its paper in hopes it will increase circulation. The move is part of a broader plan by parent company Gannett to add content from USA Today to many of its local newspaper holdings around the country. Jim Hopkins, who blogs about the media company at Gannett Blog, points out that Gannett is well-positioned to pull this strategy off, as few other newspaper owners have both a national paper and a broad swath of local papers.
The local content at the Statesman Journal is also changing, says Executive Editor Michael Davis. “We’ll be focusing on what we have identified as franchise beats and passion topics.” Those include an emphasis on environmental and capital coverage. But, even with the additional content, Davis admits there are no plans to add staff to the paper.