When you pull up the app for the ride-sharing platform Uber in Portland, you get a message that says:
Uber has not arrived in Portland. Antiquated regulations make Uber in Portland impossible. We’re working to change that.
But the company announced this week that it will soon be up and running in four Portland suburbs — Gresham, Beaverton, Hillsboro, and Tigard. It’s no secret that Uber would love to operate in Portland, but so far they’ve abided by the city’s request to hold off until an overhaul of the city’s for-hire vehicle regulations is complete. In other places, the company is operating illegally. However, taxis, town cars, and other for-hire vehicles are basically unregulated in Portland’s suburbs.
The mayors in the four cities where Uber is launching say they’re happy to have the company there. It remains to be seen how this will affect Uber’s negotiations with city officials in Portland, who say they are concerned about displacing cab drivers.
Do you use Uber? Would you like to see it come to Portland? Will you use it in the suburbs?