The Peabody Awards have traditionally been associated with broadcast media, but over the past decade, they have begun to celebrate online journalism. The 2013 awards were announced this week, and for the first time ever, a viral video received an award. The recipients were Samantha Stendal and Aaron Blanton, who came up with the idea during finals week at the University of Oregon in March 2013.
Here’s how the Peabody Awards described the video, “A Needed Response”:
“Short, simple and spot-on in its critique of rape culture, the ingenious PSA by two University of Oregon students takes just 25 seconds to make its point that real men treat women with respect.”