Business Partners
Why Sponsor?
Persuasive Perceptions
A sponsorship with public broadcasting makes a powerful statement about any business. PBS research has consistently shown that sponsors are perceived as acting in the public good, not as advertisers trying to push products. This creates a unique editorial environment that no other medium can offer.
Community Ties
OPB is programmed for and supported by the communities we serve. Our commitment to local issues and concerns establishes us as a valuable social influence. A sponsorship with OPB demonstrates a commitment to the community on behalf of the sponsor.
Attractive Audiences
While we attract a wide-ranging audience that mirrors the overall population, audiences for many programs often skew toward higher levels of education, income and influence. In general, we can help businesses reach these types of consumers more effectively than any other medium.
Quality Programs
Our programming is the keystone of the unique relationship we share with our audience. More than half our members cite quality programming as the primary reason they contribute to public broadcasting. Many companies have found that by associating themselves with the high-quality programs they sponsor, they, in turn, build an image of quality themselves.
Minimum Clutter
The zipping, zapping and grazing thorough channels that has become the bane of advertisers is a natural response to commercial clutter. Public broadcasting is virtually clutter free. We take a moment to thank our sponsors whose messages are dignified, subdued and certainly not commercials. As a sponsor, your on-air messages are given very selective attention by the OPB audience.
