Business Partners
Why Sponsor?
Only OPB offers a broad reach throughout Oregon and southwest Washington. OPB’s suite of TV, radio and online sponsorship opportunities delivers your message to a large, highly desirable audience—an audience that is more likely to support you because you support OPB.
What makes OPB a better media buy?
Engaged and Influential Audience
- People talk to others about what they see, hear and read on OPB, and people turn to OPB audience members for information and guidance.1
- OPB reaches 60% of voters and 68% of people who have advanced degrees.2
Less Clutter, Clearer Message
- OPB TV has 5:03 non-programming minutes per hour on average (commercial TV has 15:12 and cable TV has 14:38).3
- OPB Radio dedicates no more than 2.5 minutes per hour to sponsorship spots, while commercial radio airs up to 15 minutes of commercials per hour.
Increased Customer Loyalty
- 66% of viewers would choose to buy a product from a company that supports PBS, all other things being equal.4
- 75% of public radio listeners say they prefer to do business with public radio sponsors when price and quality are equal.5
Enhanced Corporate Image
- 68% of viewers feel that sponsors are committed to quality and excellence.6
- 80% of public radio listeners have a more positive opinion of a company that sponsors public radio.7
Customized Service
- We seek to understand your marketing objectives before recommending solutions to reach your target market.
- We back up our recommendations with solid research, demographics and experience.
- We assist you in crafting creative, effective copy that communicates your marketing message within the public broadcasting framework and FCC guidelines.
Exclusive OPB Business Partner Benefits
Individual employees and your organization as a whole can take advantage of a wide range of benefits.
Request Info
Media Kit (PDF)
Interested in Regional Sponsorship?
(Sources: 1Conkling, Fiskum & McCormick, 2005; 2The Media Audit, Mar-Apr 2008, KOPB-FM/KOPB-TV/opb.org; 3TNS Media Intelligence, Apr 2005; 4PBS Sponsorship-Awareness and Impact on Quality Perceptions, Harris Interactive, Aug 2006; 5Jacobs Media Research, 2007; 6PBS Sponsorship-Awareness and Impact on Quality Perceptions, Harris Interactive, Aug 2006; 7Jacobs Media Research, 2007.)
