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The Selling of... Denmark


Apropos of today's show about the branding of Oregon, I chanced upon this story in the news this week. Apparently the Danish tourism board thought that a fake video of an attractive young woman seeking a guy she'd had a one night stand with — and who fathered her one-and-a-half year-old — would be a good way to attract visitors to the country. It sure makes our "cuisinterships" look tame, huh?

Here's the ad:

UPDATE, 9/21/09:

Well, it looks like TravelDenmark really doesn't want you to watch the video. They've now removed two different YouTube versions.

Excellently written post, if only all bloggers offered the same content as you, the internet would be a much better place. Please keep it up! Cheers.

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