Now Playing:


Think Out Loud

Dan Wieden Talks About W+K

Ray Gordon

Dan Wieden says that when he and David Kennedy began the advertising company Wieden & Kennedy in 1982, all they wanted was “work on Nike and do some really great work and grow to maybe a couple dozen folks.” They started in the basement of a Portland labor union hall with a pay phone, a borrowed typewriter, and an idea: Just Do It.

Now W+K is one of the largest independently owned advertising companies in the world, with offices in cities including New York, London, and Tokyo. It’s launched successful campaigns for  Coca-Cola, ESPN, Facebook, Proctor & Gamble and Old Spice (to name a few).

But with all this growth and success, the main office remains in Portland. And it’s an office unlike many others. There’s a basketball court, a sunny deck, and a room hanging above the atrium called “the nest.”

That’s where we’ll be for this show, talking to Dan Wieden about the succes of W+K, his philosophy of advertising, the “sticky“ culture he’s created, and why he loves chaos.

What would you like to ask Dan Wieden?


More Think Out Loud

More OPB

Follow Think Out Loud

Send Think Out Loud A Message

Also This Hour


OPB | May 08, 2013