The South by Southwest festival has exploded into a multimedia interactive behemoth since its humble beginnings in 1987. Tech and film events were added to the music festival in the nineties, and now the entire event spans ten days.
Jeremy Peterson and opbmusic are in Austin experiencing the original heart of SXSW: the music. He joins us with his picks for the best of the festival so far, and gives us a preview of what to expect in the coming days.
Have you been to SXSW? Are you there this year?