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In business and organizations, creativity in problem solving is highly valued. Arts are one way to develop and nurture that creativity in children and adults because aesthetics are expansive and art engages that space through many senses.
A broad spectrum of quality arts groups is a factor in recruiting new businesses to our city because those businesses need to compete to attract creative employees, any one of which might be interested in the symphony, the museum or the ballet. The large institutions are known and an easy point of entry to art. They can do more to promote individual artists and small groups.
The facets of culture we term art can and must do a better job at understanding and meeting the authentic desires of their customers. Call it marketing if you like. It is a challenge for large organizations and individual artists.
posted 3 years, 10 months ago
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