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What is the real effect of consumers' buying decisions on the market? How can the everyday consumer make educated decisions in a society where it requires so much time and effort?  How can a conscious, motivated consumer maximize the effect of their decisions?

Carrotmob is a method of activism that enables consumers to use their collective buying power to bring change into the world by rewarding businesses which make socially and environmentally responsible improvements with the money spent by the consumers.

This reverse boycott strategy is happening in Portland on the 21st at HOTLIPS PIZZA on Hawthorne when 100% of the revenue will be spent directly on environmental improvements in the store.  This is the first such event in Portland, and it gives consumers the ability to unite and cause real change in the world.

Check it out at:www.carrotmob.org    and, www.portland.carrotmob.org

posted 3 years, 11 months ago
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