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I've been fascinated watching Oregon's image evolve over time.  When I first left home in '93 to go to college in CO, inquiries about our state were often downright absurd: "Do you have highways?" (No, we just walk the OR trail to work!) OR "I heard that the suicide rate is off the charts!" (Yeah, Oregonians are throwing themselves off bridges everyday!)  

The past 15 years have done wonders for our image.  I believe it to simply be a discovery of what's always existed here, although current themes and increased occupancy have brought our state to the forefront.  Oregon has always had a pioneer reputation for progressive policy, green living and community participation.  I think on a national level, those attributes have been held in higher regard of late, so our light shines bright.  And many new transplants have been more than happy to join the spirit.  Most recently, I spent a year in NYC and was overwhelmed by the sense of awe & admiration when claiming my home town, Portland (the food, the art, the bicycles, the bridges, the farms, the coffee, and on and on...)

It's also worth noting that Travel Oregon has done a tremendous job selling our state to tourists.  Their ad campaign is compelling, enticing and downright beautiful.  On one level, it makes me incredibly proud and inclusive, on another, I'd like to evoke the sentiment of our great Tom McCall and say, welcome to Oregon. Now go home.  

posted 3 years, 9 months ago
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