The weight problem in America has little to do (if anything) with high fructose corn syrup, non-organic foods, non-whole grains, chemicals or any other substance. The weight problem is primarily caused by eating too much. People got fat in America because they could, because they could afford to, and because we mistakenly applied principles of economic efficiency to the human appetite. We used the sales tactic of ‘buy one, get one free,’ in order to incentivize and keep consumers satisfied that they were receiving an ever-increasing value. The quality of food did not improve much, but a perceived better value was achieved through bigger portions.
Gradually, during my rather short lifetime, I have noticed as the years have gone by, you can get bigger and bigger meals and beverages for the same price.This same thing happened with most products sold in America---socks, cars, televisions, refrigerators, toilet paper, and on and on. And the same kind of marketing through an increase in volume or quantity, was also applied to food. How do we get the customers to keep coming in? We give them added value by increasing the quantities, by giving them a larger quantity of the same item for the same price. And that value for money equated to more food and larger meals. This weight problem has so little to do with the ingredients or the way things are grown and prepared, and it is troubling to hear people endlessly, and unproductively, toiling over all these ancillary ideas that have nothing to do with the problem.
Americans didn’t exactly get greedier, or at least not arbitrarily, they are in a way products of their own circumstances, good fortune and economic successes, they merely kept receiving an ever increasing value through more-and-more in almost all aspects of life. Manufacturing processes became more efficient, agricultural practices became more efficient, so the average person was able to get more for less. No one stopped to think, and we rather innocently, never made the distinction that food was something we did not need an ever increasing amount of, because the human appetite for food is based on a finite physical capacity and should not be turned into something elastic.
posted 2 years, 2 months ago
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