In Oregon, methamphetamine usage has passed marijuana by becoming the second-most abused drug by adults. To explore this devastating local issue and help facilitate solutions to the problem, Oregon Public Broadcasting (OPB) and national nonprofit One Economy Corporation have teamed up to produce an English/Spanish Web resource. Drawing from OPB's multi-platform initiative, "Meth: The Oregon Front," this new resource focuses on educating visitors to the Web site about the impact of Meth on individuals, families and communities, as well as connecting people to information and resources throughout the state. The Meth Take Action Web site is hosted on One Economy's bilingual consumer Web site, the Beehive.
"OPB is pleased to be part of this innovative partnership," said Steve Bass, president and CEO of OPB. "We're gratified that the body of work we have done on this problem will continue to affect progress in finding solutions to this epidemic facing Oregon and the nation," said Bass. More information on OPB's meth initiative is available at www.opb.org/meth.
Meth Take Action features information and interactive content concerning methamphetamine, including warning signs of addiction and avenues for treatment. The national version of OPB's content will be available on more than 30 Beehives across the country. One Economy will feature this new content from Oregon Public Broadcasting within the Beehive's Health/Salud section. The Beehive is a national Web site that was launched by One Economy in 2001, educating users about issues like child care, transportation, housing, homework help and other relevant life tools. Since its launch, nearly nine million individuals have visited the site in both English and Spanish.
"One Economy's mission is to maximize the potential of technology to help people improve their lives," said Rob Bole, vice president, Western Region of One Economy Corporation. "We're proud to partner with committed organizations in Oregon such as Oregon Public Broadcasting, to empower families with the tools and resources they need to improve the quality of their lives."
This content and marketing partnership will serve as a model for future alliances between One Economy and Oregon Public Broadcasting.
