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Kanye West, Adidas Expand Partnership For Yeezy Line


Adidas CMO Eric Liedtke, with musician and artist Kanye West.

Adidas CMO Eric Liedtke, with musician and artist Kanye West.

Adidas

Singer Kanye West and Adidas are expanding their partnership that began almost two years ago with retail hubs for his Yeezy products and additional sportswear designs.

The sportswear company announced the collaboration Wednesday, describing it as the most significant partnership created between a non-athlete and an athletic brand.

Along with West, a team based at the company’s Portland, Oregon, offices will lead the creation of new Yeezy products. Retail stores will serve as hubs for the new products. They will also introduce performance designs to offer options for both street wear and sportswear.

The partnership illustrates “that anyone with a dream can dream without limitations,” West said in a statement.

He launched his Yeezy Boost shoe line for Adidas Originals in February 2015.

 

Kanye West Adidas

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