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Parents | Teachers

Sesame Street Offers Resources For Promoting Literacy

Sesame Workshop

Grover and Elmo have been encouraging kids to read for years, but now the people behind Sesame Street are encouraging parents and teachers to get kids to read and write every day.

The nonprofit Sesame Workshop has partnered with the nonprofit Insurance Industry Charitable Foundation for a new campaign, Every Day is a Reading and Writing Day, that aims to improve childhood literacy with a number of online resources.

The campaign, which can be found online at, offers bilingual, digital resources that include tips, games and activities to engage children and improve their reading and writing capabilities.

The program includes:

  • Video segments, like this song Born to Learn, that draw from everyday life and model ways for parents to easily engage their children in activities around vocabulary, reading and writing.
  • Materials volunteers can use to plan fun-filled literacy-based experiences for children and families, like this volunteer coordinator guide (PDF download).
  • A parent/caregiver guide (PDF download) bursting with information and activities to encourage literacy development for children ages 2 to 5. The guide also includes additional material that parents can use to help form the building blocks for literacy in children ages 0 to 2.
  • A new mobile site with videos, games and activities for parents and volunteers to enjoy with children on the go, as well as an online section dedicated to Every Day is a Reading and Writing Day, on

“We are excited to bring Every Day is a Reading and Writing Day to young children,” says Dr. Jeanette Betancourt, senior vice president for community and family engagement at Sesame Workshop. “Every Day is a Reading and Writing Day will provide families, parents, caregivers and volunteers with materials that draw from everyday life, thus giving adults an easy way to implement literacy into their daily interactions with children.”

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