Proponents of a tax on soda and sweetened beverages in Multnomah County are now shooting for the 2018 election instead of this November.

Cans of Coca-Cola and Diet Coke are shown in a cooler in Anne's Deli Thursday, March 17, 2011, in Portland, Ore.

Cans of Coca-Cola and Diet Coke are shown in a cooler in Anne’s Deli Thursday, March 17, 2011, in Portland, Ore.

Anonymous/AP

Christina Bodamer of the Oregon chapter of the American Heart Association said in an email that while the groups supporting the proposed tax are keeping their options open, “The coalition has officially decided to move our campaign to 2018.”

Bodamer did not give a reason, but the group had faced a prohibitive July 25 deadline to turn in signatures in order to get on the November ballot. It also had been doing some follow-up polling in June.

Finally, it also had set an ambitious fund-raising goal of $5 million to take on an expected big-spending campaign by the beverage industry to defeat the measure.

Read more at The Portland Tribune.