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Apple Pledges $2.5 Billion To Combat California's Housing Crisis


Apple CEO Tim Cook and California Gov. Gavin Newsom unveiled the tech company's plan to help ease the housing crisis, with Apple pledging $2.5 billion for mortgages, development and other initiatives.

Apple CEO Tim Cook and California Gov. Gavin Newsom unveiled the tech company's plan to help ease the housing crisis, with Apple pledging $2.5 billion for mortgages, development and other initiatives.

Photo courtesy of Apple

Apple is pledging $2.5 billion to confront California’s housing shortage, in a bid to help ease a crisis that’s blamed for marginalizing people in service and support jobs and creating a spike in homelessness.

“The sky-high cost of housing — both for homeowners and renters — is the defining quality-of-life concern for millions of families across this state, one that can only be fixed by building more housing,” Gov. Gavin Newsom said in an Apple news release. “This partnership with Apple will allow the state of California to do just that.”

The announcement comes as California grapples with how to build more than 3 million new homes by 2025, as NPR recently reported about the challenges of keeping pace with growing demand.

Apple’s plan includes $1 billion to create a first-time homebuyer mortgage assistance fund, and another $1 billion that will be an open line of credit to support building “very low- to moderate-income housing,” the company said.

People who want to own or rent a home in California increasingly face tight supply in high-demand areas. While the crisis has a wide reach, the struggle to find new housing at an affordable price is even more daunting for the millions of people who haven’t been able to benefit from the tech boom that has brought billions of dollars of wealth to the state.

The result is that in a state famous for nurturing innovative ideas in garages, a growing number of people have been living in cars. Communities from Los Angeles to the Bay Area have recently been criticized for banning or restricting people’s ability to live in cars and RVs.

“Apple is committed to being a good neighbor and helping to write the next chapter of the region that has been a great home of innovation and creativity for generations,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives.

Some 45% of California residents rent their homes, according to the latest figures from the National Low Income Housing Coalition. It adds that among renters, the average wage is $22.79 — but to afford market rent for a two-bedroom home, a renter must earn $34.69.

Apple’s housing aid follows large commitments from other tech giants. Both Facebook and Google have pledged $1 billion in recent months. And in January, Microsoft made a $500 million investment to ease similar pressures near its headquarters in the Seattle area.

Jackson says Apple crafted its approach to match the broad reach of the housing crisis, from helping first-time homebuyers to backing philanthropies that support people who are at the greatest risk of experiencing homelessness.

California’s poverty rate has fallen in each of the past five years, according to the latest American Community Survey report from the U.S. Census Bureau. But the state’s income inequality rate is also one of the worst in the country, that same report found. And of all the states that had higher-than-average income inequality rates in 2018, California was the only one where the income gap grew even wider last year.

“Affordable housing means stability and dignity, opportunity and pride,” Apple’s CEO Tim Cook said. “When these things fall out of reach for too many, we know the course we are on is unsustainable, and Apple is committed to being part of the solution.”

Here’s the company’s breakdown of the $2.5 billion in aid:

  • $1 billion affordable housing investment fund
  •  $1 billion first-time homebuyer mortgage assistance fund
  • $300 million worth of land Apple owns in San Jose, which will be available for affordable housing
  • $150 million Bay Area housing fund, consisting of long-term forgivable loans and grants
  • $50 million to support vulnerable people: Apple is donating $50 million to support Destination: Home’s efforts to address homelessness in Silicon Valley, and will look for similar philanthropies in the north and south of the state
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