Mountains, trees and fresh air — that's what comes to many people's minds when they think of Oregon.

Mountains, trees and fresh air — that’s what comes to many people’s minds when they think of Oregon.


Oregon politicians frequently talk about the state as a progressive vanguard, touting its support for alternative energy, worker rights, and doctor-assisted suicide.

But across the country, most people still think of Oregon the way former Gov. Tom McCall described it: a nice place to visit. The state’s natural beauty was by far the most common thing mentioned in a recent national survey conducted by DHM Research. That was followed by access to outdoor recreation.

“Beautiful state I would like to visit,” said a middle-age, college-educated woman in the South when asked to name the first thing about Oregon that comes to mind.

“Fresh air, trees, mountains,” said a young college-educated woman from New England.

Read more at The Portland Tribune.