Prior to the Pendleton Round-Up’s centennial celebration in 2010, Randy Thomas said he received some words of caution.

Thomas was an ex-officio member of the Round-Up Board of Directors at the time, and recalled board members from other rodeos encouraging the Round-Up to take advantage of its anniversary, with the caveat that revenue would likely dip in the years that followed.

Now entering his final year as publicity director, Thomas said that not only have the Round-Up’s ticket sales managed to stay within 10 percent of the 2010 benchmark, they exceeded them in 2017.

On the road at the PRCA National Convention in Las Vegas, office director Jason Graybeal said the Round-Up brought in $1.15 million in ticket revenue and $760,532 in retail revenue in 2017. The previous high in 2010 provided the Round-Up with $1.1 million in ticket sales.

Read the whole story at the East Oregonian.