A months-long effort to fashion a new ferry service across the Columbia River in Portland comes into public view Friday before the Oregon Transportation Commission.

The ambitious plan to ferry hundreds of people between Vancouver and Portland has been encouraged by Gov. Kate Brown, Portland Mayor Ted Wheeler and other leaders.

The force behind the plan is a company called Frog Ferry.

Its founder and president is Susan Bladholm, a marketing executive with prior public sector experience at the Port of Portland and in public economic development agencies in Oregon. She also co-founded Cycle Oregon, the popular bicycle ride.

Read the full article at The Portland Tribune.