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Fish & Wildlife | Transportation | Energy | Climate change | Ecotrope

Nissan: Buy our electric car, hug a polar bear

A new ad for the Nissan Leaf plug-in electric car is turning heads today. Here’s the story line:

“Seeing its arctic home melting away, a lone polar bear sets out on a great journey to thank someone who is trying to help.”

On YouTube, the video has 1,305 likes, 65 dislikes and 557 comments ranging from “skin-crawlingly stupid” to “Wow, I can’t remember the last time a commercial made me cry.”


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