Oregon Public Broadcasting (OPB) is pleased to announce that it will go on the air on AM 1600 in Eugene on Wednesday, February 20 at approximately 3pm. OPB recently acquired KOPT AM 1600 from Churchill Media in order to expand its award-winning radio service to the Eugene area where it already has a strong television service and donor base.

“Our supporters in the Eugene/Springfield area have long asked for OPB radio to be available,” said Steve Bass, OPB president and CEO. “We are particularly excited that listeners in this area can tune in and take part in programs like THINK OUT LOUD, our new daily, locally produced show that engages people in a conversation about the issues of interest in our region.”

THINK OUT LOUD can be heard weekday mornings at 9 and rebroadcasts weekday nights at 9 and online at opb.org at anytime.

KLCC FM, a public radio station licensed to Lane Community College in Eugene, endorsed OPB’s entry into Eugene when the purchase was announced in October, 2007. KLCC already partners with OPB to maintain a Salem news bureau. “I welcome OPB to the Eugene/Springfield radio market,” said Steve Barton, general manager of KLCC, adding that OPB will provide a great opportunity to increase the depth and breadth of local radio programming.

Lynne Clendenin, OPB’s vice president of Radio Programming said OPB’s news and information programming mix should complement KLCC’s. “We are offering many programs not currently available on KLCC FM such as TALK OF THE NATION, MARKETPLACE and BBC WORLD SERVICE,” said Clendenin.

This expansion also provides OPB the opportunity to work with Lane Community College to offer increased public service for the citizens in Eugene and Springfield.

Mary Splide, president of Lane Community College also endorsed OPB’s entry into the Eugene market saying that, “Increasing the community’s access to public radio news and programming supports the college mission of education, lifelong learning and workforce training.”

This represents another milestone in OPB’s quest to build stronger, more personal connections with communities and audiences throughout Oregon.

About OPB
OPB is the state’s most far-reaching and accessible media resource, providing free access to programming for children and adults designed to give voice to community, connect Oregon and its neighbors and illuminate a wider world. Every week, over 1.5 million people tune in to or log on to OPB’s Television, Radio and Internet services. As the hub of operations for the state’s Emergency Broadcast and Amber Alert services, OPB serves as the backbone for the distribution of critical information to broadcasters and homes throughout Oregon. OPB is one of the largest producers and presenters of national television programming through PBS, and is also a member station of NPR, Public Radio International (PRI), and American Public Media (APM). The OPB Web site is opb.org.