The values and beliefs of the “middle” of the opinion spectrum – representing a majority of Oregon residents – are not properly considered in shaping the future of the state. In public forums and the news, we hear the loudest voices, but not necessarily the most representative.

To reach this audience, the Oregon Community Foundation, Oregon Public Broadcasting, Oregon State University, Oregon Health & Science University, and DHM Research will reach out to Oregonians through various means for the third Oregon Values & Beliefs Study. Previous studies were completed in 1991 and 2002. 

“We believe now is the time to give voice to all Oregonians,” said Adam Davis, founder and principal of DHM Research and the research partner of the project. “This is a unique partnership that sets the table for Oregonians to help shape the future of the state.”

 As part of the project, three different questionnaires will be administered to a minimum of 3,000 Oregonians using different sampling techniques to assure valid and statistically reliable results for five regions of the state.  In addition, all Oregonians will be invited to share their opinions about the kind of state they want to live in via Oregon’s Kitchen Table – a nonprofit community organization dedicated to helping Oregonians have a voice. Each questionnaire will include benchmark questions from the earlier studies alongside new questions exploring general cultural values and trends of Oregon’s most pressing issues — from health and health care to jobs and the economy. The information will be reported back to policy-makers and the public in an impartial and non-partisan way to become part of the decision-making landscape for years to come

 All Oregonians are invited to take a seat at the table by joining Oregon’s Kitchen Table (via and then will be directed to the Values and Beliefs surveys.

“Oregon is at a turning point in so many ways,” said Max Williams, President and CEO of Oregon Community Foundation.  “We need to deeply understand what Oregonians want for the future of our state.”

 Oregonians will have until June 30, 2013 to submit their input but can sign up at the website at any time.  Upon completion of the questionnaire, participants can choose to be entered into a raffle to win one of 45 prizes to be awarded at random: Five $200 cash cards, twenty 1959 Oregon Statehood and twenty 1954 Lewis and Clark Expedition blocks of 4, mint US commemorative postage stamps.