setTitle("Oregon Considered: The Selling of Santa, Idaho"); $page->setKeywords("opb, oregon, news, current events, radio"); $page->addJavascript("/radio/extras/podcast.js"); $page->addLink("alternate", "http://www.opb.org/programs/oregonconsidered/atom.xml", "application/atom+xml", "Atom"); $page->addLink("alternate", "http://www.opb.org/programs/oregonconsidered/index.rdf", "application/rss+xml", "RSS 1.0"); $page->addLink("alternate", "http://www.opb.org/programs/oregonconsidered/index.xml", "application/rss+xml", "RSS 2.0"); $page->addLink("EditURI", "http://www.opb.org/programs/oregonconsidered/rsd.xml", "application/rsd+xml", "RSD"); $page->addLink("start", "http://www.opb.org/programs/oregonconsidered/", "", "Home"); $page->addLink("prev", "http://www.opb.org/programs/oregonconsidered/archives/2005/11/parties_agree_t.php", "", "Parties Agree To Contract In Oregon Trail Teachers' Strike"); $page->addLink("next", "http://www.opb.org/programs/oregonconsidered/archives/2005/11/state_capitol_t.php", "", "State Capitol Turns Into County Courthouse"); $page->addHead(""); $page->printHeader(); ?>
printNavMenu("/programs/oregonconsidered", ""); ?>

Oregon Considered

The Selling of Santa, Idaho

November 17, 2005

1117_santa.jpgInternet marketer Mark Hughes in Santa, ID The tiny hamlet of Santa, Idaho is like a lot of Northwest towns: it's on the brink of financial crisis.

But just when things are really starting to look bad, along comes a proposal: an internet entrepreneur is asking Santa to change its name to "SecretSanta.com."

The business goal is to promote a website. Correspondent Elizabeth Wynne Johnson went to find out what's in it for Santa.

complete article...

Also on Thursday's Oregon Considered

Expanded Web Site Tracks Corporate Deeds

Confluence Project Dedicates A Bridge To The Past

Back To School In Oregon Trail District

audio_links("oc/2005/11/20051117.mp3"); ?>

COMMENTS

Just listened to the piece about proposal for Santa, Idaho, to sell their "town name" as a dot.com.

The piece ended with a brief follow up on Halfway, Oregon, that for a brief time masqueraded as "Half.com" and the commentator concluded that it turned out OKay.

OOPS -- not sure that is true. I think I read that based on financing promises, Halfway spent a lot of money on upgrading either the fairgrounds (or rodeo grounds) -- then the money didn't come through from the dot.com sugar-daddy and the county almost had to sell the property.

PLEASE FOLLOW UP ON THIS -- maybe it IS true that if it seems to good to be true, it isn't! Watch out, Santa, Idaho!

Posted by: M Andrews at November 17, 2005 05:11 PM

printFooter(); ?>