Jonah Lehrer is the author of Imagine: How Creativity Works, which takes a look at the neuroscience of how brains generate creative ideas. He jumps from the example of Bob Dylan writing “Like a Rolling Stone,” to engineers designing Swiffer mops, and examines the similarities between both creative processes.
How do you express creativity in your daily life? Is it part of your work life?
EDITOR’S NOTE: On July 30, 2012, we learned that Jonah Lehrer fabricated some of the quotes attributed to Bob Dylan in the book. You can read more here.